Flip to Friends and save on every stay
Friends gives you access to our biggest savings, priority booking opportunities and exclusive breaks you won’t find anywhere else — all for just £49 per person, per year.
Your first Friends saving will cover the cost of membership — that’s our First Stay Promise.
And if you don’t book within a year, we’ll credit your membership towards a future stay.
No pressure. No wasted membership. Just flipping good offers.
BECOME A FRIEND TODAY
We are so excited you are joining!
First of all, how many Friends will you be signing up today?
Your total price will be £98
To keep all Friends offers exclusive, every person on a booking will need to become a Friend to qualify for the saving. But don’t worry, with our ‘First Stay Promise’, everyone is guaranteed to save their membership fee with their first Friends offer booking.
Every Friend must be over 18 to join. On family breaks at Hopton-on-Sea, accompanying children will be eligible for Friends savings if all adults on the booking are members.
Flip to a Friend
Flip to Friends before 11:59pm on Friday, 20th February 2026 and unlock even better savings on these fully inclusive breaks.
Save More On Every Stay
Friends enjoy our biggest savings, every time they book:
• Save at least £100pp on every 3 & 4-night break
• Exclusive late availability offers for last-minute getaways
• Our Offer of the Week, every week — just for Friends
Your Membership Pays for Itself:
If you join Friends, your membership will save you money, simple as that.
That’s why we promise that your very first Friends saving will cover the cost of your membership.
And if it doesn’t? We’ll give you double your money back.
That’s our First Stay Promise.
Annual Booking Assurance:
Life gets busy, and we get that.
If you don’t end up booking within your first year, we’ll credit the full cost of your membership towards a future break.
So whether you book now or later, your money is never lost.
Friends is about flexibility, without the pressure.
Your Direct Line:
Friends get more than savings — they get access.
You’ll have a dedicated Friends contact, including:
• A priority phone line
• A dedicated email address
• The option to text or WhatsApp us
Whether you’ve got a quick question or need a bit of help, you’ll always have a direct line to the team.
Just for Friends:
A few extra perks, just because.
• Exclusive competitions
• A limited-edition Friends badge
• Members-only content and offers you won’t see anywhere else
Why Friends Works
For just £49 per person per year, Friends is designed to make every Potters break easier, more rewarding and even better value.
No risk. No pressure. Just more reasons to come back.
Terms and Conditions
To join us in Friends, we ask you to kindly review and accept these terms.