Potters Resorts has retained its place at the top of the tree in an independent survey for the UK’s Best Holiday Parks.
Readers of the UK’s consumer champion Which? rated Potters alongside household names such as Warner Leisure Villages, Center Parcs, Hoseasons, Butlin’s, Haven, Parkdean, Pontins and Away Resorts, plus a host of other independent holiday parks and resorts.
Categories included value for money, customer service, cleanliness, entertainment, inclusive facilities, food and drink, and accommodation.
With an overall customer score of 87%, Potters has once again come out on top, with no other company scoring over 80%.
And the results have captured the attention of local and national press up and down the country.
John Potter said: “This accolade is one our whole team can be proud of, and a huge thank you to our amazing guests for taking the time to participate in the survey.
“We proudly came top the last time Which? revealed their results in 2022, while transitioning to all-inclusive and opening Five Lakes as a second destination. We’re thrilled this latest survey reflects how our guests have embraced our new offering.
“Many of the private equity-backed companies in the survey have huge marketing budgets, but for us, positive word of mouth continues to be the single most important factor behind our 104-year story.
“As the last standing of the original pioneering families in the industry, it means the world to hear guests say we are No.1, especially through an independent survey from such a highly respected consumer champion like Which?.
“It’s right up there with our customer excellence awards, our Tripadvisor Travellers’ Choice Award, and retaining 5-Star status from VisitEngland. And it’s all down to the dedication of our brilliant team, and you, our wonderful guests.”
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