Family Summer Holidays on the
Norfolk Coast
Create Family Memories You'll Cherish Forever
A family break at Potters takes care of everything, so you don't have to. It's why so many families return to Potters every summer.
Everything's included in your break — from activity-packed days and delicious food and drinks, to entertainment the whole family can enjoy. No cooking. No organising. No extra costs. It's all included. Ready for a summer break where everything's already sorted?
What does Fully Inclusive actually mean?
Everything you need for a great family break is already in your price — here's exactly what's included.
Loved by 5,000+ guests
Hear from the people who know us best… our guests.
One truly amazing resort
This was our first time at Potters and it won't be our last. Our party of 9 consisted of grandparents, kids and grandkids. ALL had a wonderful time, the activities, food, staff, surroundings, super talented singers and dancers all contributed to a wonderful stay.
M Carter, Sept 2025
Outstanding Holiday
This is our first time to Potters Hopton in Sea. We went with an open mind saying ‘let’s just try it’ and booked a five day summer break with our 15 year old and my mum who is in her 80s. WOW, this place s definitely Britain’s best kept secret!! Why did t we find this place safe sooner! There is something for everyone!
Jane T, July 2025
One truly amazing resort
This was our first time at Potters and it won't be our last. Our party of 9 consisted of grandparents, kids and grandkids. ALL had a wonderful time, the activities, food, staff, surroundings, super talented singers and dancers all contributed to a wonderful stay.
M Carter, Sept 2025
Definitely Returning!
After family holidays to Butlins and Parkdean in the past we decided on Potters and it was the best decision we’ve made! All inclusive has something for everyone. The food choices are great and you won’t go hungry. The staff are fantastic and it has a real family feel to it.
Amy B, Aug 2025
Outstanding Holiday
This is our first time to Potters Hopton in Sea. We went with an open mind saying ‘let’s just try it’ and booked a five day summer break with our 15 year old and my mum who is in her 80s. WOW, this place s definitely Britain’s best kept secret!! Why did t we find this place safe sooner! There is something for everyone!
Jane T, July 2025
One truly amazing resort
This was our first time at Potters and it won't be our last. Our party of 9 consisted of grandparents, kids and grandkids. ALL had a wonderful time, the activities, food, staff, surroundings, super talented singers and dancers all contributed to a wonderful stay.
M Carter, Sept 2025
Definitely Returning!
After family holidays to Butlins and Parkdean in the past we decided on Potters and it was the best decision we’ve made! All inclusive has something for everyone. The food choices are great and you won’t go hungry. The staff are fantastic and it has a real family feel to it.
Amy B, Aug 2025
What’s Happening at Potters This Summer
From our headline new show, AMPLIFIED!, to brand-new activities, family experiences and unforgettable evenings, there’s never been a better time to discover Potters Resorts for yourself.
Here’s just a taste of what’s waiting for your family this summer on the Norfolk coast.
Amplified!
The Potters Theatre Company's new show for summer. Promising a high-voltage journey through the soundtracks of generations — from Elvis to AC/DC, Bowie to Bon Jovi.
Family Fun Zone
KMX Bikes, Mini Segways, Table Tennis and a whole lot more — the Family Fun Zone is the kind of place where five minutes turns into an hour without anyone noticing. Drop in whenever you fancy, stay as long as you like. It's all part of your Fully Inclusive stay.
Amplified!
The Potters Theatre Company's new show for summer. Promising a high-voltage journey through the soundtracks of generations — from Elvis to AC/DC, Bowie to Bon Jovi.
Rally Karts
Helmet on. Foot down. Go!
The Rally Karts are one of Potters' most loved activities. The competitive streak comes out fast when it's a race against the clock, and the only debate afterwards is who was actually fastest.
Family Fun Zone
KMX Bikes, Mini Segways, Table Tennis and a whole lot more — the Family Fun Zone is the kind of place where five minutes turns into an hour without anyone noticing. Drop in whenever you fancy, stay as long as you like. It's all part of your Fully Inclusive stay.
Amplified!
The Potters Theatre Company's new show for summer. Promising a high-voltage journey through the soundtracks of generations — from Elvis to AC/DC, Bowie to Bon Jovi.
Rally Karts
Helmet on. Foot down. Go!
The Rally Karts are one of Potters' most loved activities. The competitive streak comes out fast when it's a race against the clock, and the only debate afterwards is who was actually fastest.
Something brilliant for every generation
This #SummerOfFun, there's more than ever to get stuck into together, whatever their age and whatever they're into. Below is just a handful of the activities and fun included in your break, with plenty more to discover when you're here!
Jam-packed Activities
There's so much to throw yourselves into this /#SummerOfFun, you'll never hear "I'm bored." Take on the climbing wall, go flat out on the rally karts, cool off in the pool, get competitive with a family quiz or chill out with a game of shuffleboard. It's all included, and our sample programme shows just how much is packed into a single day.
Delicious Food
Fully Inclusive means four meals a day, all taken care of. A proper cooked breakfast, lunch, dinner and a late bite for anyone still peckish, with dedicated menus for grown-ups and little ones, fussy eaters included. No packages, no bills, no deciding where to eat tonight. Just good food and full bellies. Take a look at our sample menus to see what's on offer for the whole family.
Our chefs cater for most dietary requirements, so please feel free to discuss this with our friendly team at time of booking.
West-End Quality Entertainment
Entertainment at Potters isn't just for the evenings. From the big Garden Party welcome on arrival to live music, games and laughs with our brilliant Entertainment Team, there's a buzz around the resort from morning till night.
Then the nights really come alive. As the day winds down, the Atlas Theatre lights up with West End-quality shows from the Potters Theatre Company, with a different production every evening.
This #SummerOfFun, that means AMPLIFIED!, a high-energy journey through the biggest rock anthems. Sensational singers, dazzling dancers and wide-eyed little ones watching it all from the edge of their seats. The kind of night the whole family talks about the next morning.
Inclusive Drinks
No bar bills, no "whose round is it?", just drinks included all summer long.
From bean-to-cup coffees and fun kids' mocktails to a wide choice of branded beers, wines, spirits and zero alcohol options for the grown-ups, there's something for everyone, all day long. You'll find water stations dotted around the resort too, so everyone can stay refreshed between activities.
And with the sun out, there's no better spot than the South Terrace, favourite drink in hand and favourite people right there with you.
Comfortable Accommodation
From comfy bungalows that stretch down to our picturesque clifftop, to spacious and modern hotel rooms, Potters Resorts Hopton-on-Sea provides a great choice of accommodation to suit your party. With family rooms and flexible interconnecting rooms, plus singles, doubles and twins for larger parties, rest assured a great night’s sleep awaits you at the end of a fun-filled day, so you’re raring to go again tomorrow!
Join us on the glorious Norfolk coast
Set on the coastline border of Norfolk and Suffolk, Potters Resorts is situated in the village of Hopton-on-Sea where the sun rises first at the UK’s most easterly point.
Potters Resorts Hopton-on-Sea
Coast Road, Hopton-on-Sea, Norfolk, NR31 9BX