Hide & Seed Initiative at Potters Resorts

Spreading a Little Potters Magic

October 16, 2025

Introducing Hide & Seed, a heart-warming new initiative designed to add a splash of colour to your garden while helping our planet thrive.

There’s something truly special about discovering a hidden treasure—and at Potters Resorts this season, guests might just stumble upon one!

Because tucked away across both resorts, you might spot some cute little tins labelled “You’ve Found Free Seeds!”

Inside is our very own Potters Wildflower Seed Mix—a beautiful blend specially chosen to attract bees, butterflies, and other vital pollinators.

Hide & Seed Initiative at Potters ResortsWhile buzzing about, bee sure to keep your eyes peeled!

And here’s where it gets even more magical: these tins have been cleverly upcycled from our Air Rifle Ranges, transforming something once used for fun into a gift that supports nature. It’s recycling at its best—practical, playful, and perfectly in tune with Potters’ sustainable spirit.

From Potters to Your Garden

If you’re lucky enough to find one, it’s yours to take home! Simply sow the RHS-approved Bee and Butterfly Friendly seeds between March and November, and by the following year, you’ll have your very own patch of Potters magic blooming in your garden. Imagine the joy of seeing wildflowers sway in the breeze, knowing they’re helping support the precious pollinators that keep our ecosystems healthy.

Part of a Greener Potters

Solar Panels at Potters Resorts

The Hide & Seed project is just one of the many ways Potters Resorts is looking after the planet. From solar panels generating renewable energy across our sites, to water refill stations helping to reduce single-use plastics, every small step adds up to a bigger commitment—one that’s about protecting the environment while enriching the guest experience.

Our resort grounds already buzz with life, thanks to the dedication of our brilliant Gardens Teams. But now, with Hide & Seed, that sense of care and creativity can extend beyond Potters and into gardens all over the UK.

Join the Fun—and the Mission

So next time you’re strolling around the resort, keep your eyes peeled for those little tins of joy, and together, we can spread the wildflowers, save the bees and butterflies, and share the joy of Potters far and wide.

After all, sustainability starts with small actions—and sometimes, those actions begin with a single seed.

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The 2022 Group Leisure Travel Awards Winner - Potters Resorts
2025 Travellers' Choice Best Of The Best Award Winner - Potters Resorts Hopton-On-Sea
Enjoy England 5 Star Holiday Village - Potters Resorts
The 2022 Group Leisure Travel Awards Winner - Potters Resorts
2025 Travellers' Choice Best Of The Best Award Winner - Potters Resorts Hopton-On-Sea
Enjoy England 5 Star Holiday Village - Potters Resorts
2025 Travellers' Choice Best Of The Best Award Winner - Potters Resorts Hopton-On-Sea
Enjoy England 5 Star Holiday Village - Potters Resorts
Good Hotel Award - Potters Resorts
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