For one unforgettable weekend each year, we say a huge thank you to the incredible community that supports, shares, and celebrates everything we do online.
This exclusive break brings together our biggest fans, bringing the spirit of social media to life. It’s a weekend packed with laughter, surprises, and truly memorable moments — both on and off screen. And in 2026, the weekend celebrated its 10th year.
The awards were hosted in The Atlas Theatre at Hopton-on-SeaSocial Media Awards
At the heart of the weekend is the much-loved Social Media Awards, where our twelve Social Media Fans of the Month from across the year are celebrated for their enthusiasm, creativity, and unwavering support.
Each winner was presented with their very own Potters mini-figure — a unique keepsake marking their place in our ever-growing online story.
The ceremony was hosted by Jack Jenkins and James R Hearn, who kept the atmosphere light, fun, and laughter-filled. Meanwhile, Managing Director Mike Scott added to proceedings with a heartfelt speech.
The Social Media Fan of the Year Trophy, and Mike Scott on stage with Jack JenkinsReflecting on how he first came up with the idea of a Social Media Weekend more than ten years ago, Mike spoke about the power of community and connection — values that remain at the heart of Potters today.
Guests were also treated to a nostalgic look back at past weekends, revisiting some of the most memorable moments, surprise stunts, and legendary laughs from over the years.
A message from Buzby was streamed to those attending the awardsAdding to the emotion of the event, Potters legend Buzby Allen sent a heartfelt message from across the world as he continues treatment following his life-changing stroke in 2023. He shared his gratitude and appreciation for the ongoing support he receives from the Potters community. It was a moment that resonated deeply with everyone in the room.
A Weekend Built for Fun
All weekend, Zest Rooms were a hub of activity, with an exciting programme designed especially for our social media stars. From an energetic 80s Glow Party to a nostalgic Back to School event, there was always something happening. Needless to say, there were plenty of “did that just happen?” moments too!
Special guest activities, performances and more were hosted at Hopton-on-Sea’s Zest RoomsGuests enjoyed dance lessons led by members of the Potters Theatre Company, alongside special guest appearances from Five Lakes favourites Sarah and Ben, bringing even more light-hearted fun to the weekend.
Sarah from Five Lakes made the trip up to Norfolk for the weekendOne of the highlights came when Potters’ very own Shane Balls took to the stage as the fabulous ‘Betty Tucks’. His much-loved drag show had the audience in stitches, delivering glamour, humour, and show-stopping entertainment that quickly became one of the weekend’s most talked-about moments.
Shane Balls appeared as Betty TucksAs the celebrations built towards their climax, anticipation grew for the crowning of Social Media Fan of the Year. This year, the title was proudly awarded to Jo Sutton, recognising her incredible support, positivity, and passion for everything Potters. Congratulations to Jo and to all our wonderful Fans of the Month. It’s your contributions that help make our online community so special.
Jo Sutton won 2025’s Social Media Fan of the YearMore Than Just a Break
The Social Media Weekend is a celebration of connection, creativity, and shared memories. It’s our way of saying thank you to the people who champion Potters every day. Whether they’re visiting in person or supporting us from afar.
As a family-run business, this community means everything to us. Your messages, photos, comments, and stories help shape the Potters experience and bring our resorts to life far beyond our doors. And weekends like this remind us that behind every post is a person — part of a wider community that continues to grow, laugh, and make memories together.
Be a part of our online community right here:
