Why families are staying closer to home for those all-important getaways
For many, the summer holidays are some of the most important weeks of the year. They’re a chance to step away from busy routines, enjoy quality time together and create memories that last long after the inevitable return to normality.
And in 2026, many parents are rethinking what they want from a family getaway. While overseas holidays will always have their appeal, recent research from YouGov suggests changing global events are influencing how some people feel about travelling abroad this summer.
At the same time, rising prices mean many families are becoming more conscious about value, convenience and simplicity when planning a break away.
Increasingly, that’s leading more people to rediscover the joy of staying closer to home, and do their research on the best options. Because sometimes, the best family holidays and adventures can be discovered right on your doorstep.
Enjoy Fully Inclusive Family Breaks at Potters Resorts Hopton-on-Sea throughout the school holidaysThe Appeal of Easier Family Holidays
Travelling abroad as a family can be incredibly rewarding — but it can also come with its fair share of challenges.
Early airport starts with tired children. Long queues at security. Baggage limits. Delays. The pressure of making connecting transport on time. Add in soaring prices during peak summer weeks and an increasing fear of cancellations, the excitement of going abroad can sometimes feel overshadowed by stress before the holiday has properly begun.
That’s why UK family breaks are feeling more appealing than ever.
Instead of spending precious days navigating travel plans, many families are looking for holidays where they can simply jump in the car, enjoy the journey and arrive ready to switch off.
And when the British summer sunshine arrives, there really is nowhere quite like the coast.
Potters Resorts Hopton-on-Sea is on the Norfolk coast just 25 miles from the city of NorwichWhy British Seaside Holidays Still Feel So Special
There’s a reason generations of families have rediscovered a love for the Great British seaside holiday.
Refreshing drinks in the sunshine. Long evenings outdoors. Entertainment, games and activities. Sandy shoes left by the door. Summer in Britain has a unique charm, especially when families have the chance to properly slow down and experience it together.
At Potters Resorts Hopton-on-Sea, that traditional seaside feeling combines with something even more valuable for parents: ease.
Located on the beautiful Norfolk coast just 25 miles from the city of Norwich, the resort offers families the chance to enjoy everything that makes a family summer holiday memorable, without the hassle that can sometimes come with travelling further afield. And more importantly, without the spiralling costs of other UK family getaways.
Because, during the traditional school holidays, the resort transforms into a family-friendly destination filled with inclusive food, drinks, entertainment, a packed activities programme and so much more, for guests of all ages.
A wide and varied inclusive drinks menu at Potters Resorts Hopton-on-Sea means no expensive bar billsWhy Fully Inclusive Matters More Than Ever for Families
One of the biggest challenges for families travelling during the summer holidays is the cost.
Headline prices aim to capture attention, but inevitably rise two or threefold once schools break up. When you factor in everything else that makes a holiday a holiday, what may initially seem like a reasonable deal can soon become much more expensive.
That’s one reason the UK is resonating so strongly with families right now — and in particular, the UK’s only fully inclusive destination.
Full board dining and children’s menus come as standard at Potters Resorts Hopton-on-SeaHaving meals, drinks, activities and entertainment included offers something every parent values: certainty.
Fully inclusive means not constantly having to check the balance, or treading that fine line between expectation and budget. No disappointed faces every time the children want another milkshake or to try another activity. No endless conversations about where to eat or how much things cost.
The Giant’s Swing at Potters Resorts Hopton-on-Sea is one of many inclusive activitiesAt Potters Resorts Hopton-on-Sea in Norfolk, families enjoy a five-star, fully-inclusive experience — the UK’s first and only — that’s designed to make holidays feel genuinely effortless.
From delicious dining and refreshing drinks to outstanding live entertainment and daytime activities, everything is included within one easy-to-plan break and price.
Once booked, adults can relax knowing everything is taken care of, while children and teenagers can look forward to the excitement of a jam-packed programme with no limits.
A #SummerOfFun for Every Generation
The best family holidays are the ones where everyone finds something to love. And that’s exactly why the #SummerOfFun at Potters Resorts Hopton-on-Sea feels so special.
Returning and first-timer families enjoy an exciting mix of daytime activities, interactive fun, live entertainment and memorable moments together, all set against the backdrop of the picturesque Norfolk coastline.
Shuffleboard is a fun and addictive game for everyoneChildren can throw themselves into energetic activities, sports and entertainment, while parents and grandparents enjoy the freedom to relax and unwind, without needing to constantly plan every moment or weigh up the increasing holiday extras.
Everyone gets a holiday, and every guest can be as active or as laid-back as they choose. But most importantly, Potters creates a genuine togetherness that families are searching for more than ever.
A range of comfortable accommodation for various party sizes is available at Potters Resorts Hopton-on-SeaThe Joy of Staying Closer to Home
The idea of the “staycation” has changed enormously in recent years.
What was once seen as an alternative to going abroad is now becoming a first choice for many families. Convenience, comfort and quality time are taking priority, especially at a time when the world can feel increasingly busy and uncertain.
And there’s something reassuring about holidays that feel simple. Shorter travel times. Familiar surroundings. Less rushing. More flexibility.
It all adds up to a break that feels calmer and easier to enjoy. And the research highlights that. People are increasingly valuing holidays that help them properly switch off. Which is where staying closer to home comes into its own.
The South Terrace is the perfect spot over the #SummerOfFun for a refreshing drinks breakA Summer to Remember
At its heart, a family holiday isn’t really about how far you travel. It’s about how the experience makes everyone feel.
Relaxed. Happy. Reconnected.
It’s about laughing over dinner, enjoying spontaneous moments together and making memories without the stress that can sometimes surround modern travel.
At Potters Resorts Hopton-on-Sea, fully inclusive breaks throughout the #SummerOfFun are designed to make exactly those moments possible.
With award-winning hospitality, family entertainment, activities for all ages and the beautiful Norfolk coast on your doorstep, it’s a chance to enjoy a summer break where everything feels easy again.
Because sometimes, the most magical family holidays are the ones that are closer to home than you think.
Fully Inclusive #SummerOfFun Breaks commence between Monday 20th July and Friday 28th August 2026. With Breaks filling fast, it’s time to discover your #SummerOfFun!
As well as comfortable accommodation, delicious food, refreshing drinks, daytime fun and more, your packed #SummerOfFun programme includes a whole host of sports, leisure, and activities.
At Potters, the only thing you’ll need to worry about is fitting it all in!
