Potters Celebrates Success at the Group Leisure & Travel Awards 2025
On the 26th June 2025, our Group Sales Team represented Potters Resorts at the five-star Royal Garden Hotel in Kensington—host to this year’s Group Leisure & Travel Awards.
And we were honoured to be nominated by group organisers for not just one but two prestigious awards—Best Accommodation for Groups and Best Group Dining Experience.
This year’s ceremony, hosted by none other than star of stage and screen Gary Wilmot MBE, was a glittering celebration of the UK’s thriving group travel sector. With his trademark charm and wit, Gary guided guests through a night of recognition, excellence and a real sense of community that groups from all walks of life enjoy.

Excellence Recognised
To once again be a finalist for Best Accommodation for Groups is a continued vote of confidence in the comfort, accessibility and quality of our rooms. Across both locations at Hopton-on-Sea and Five Lakes, we welcome groups large and small, giving them everything they need to unwind and recharge, while enjoying the very best of Fully Inclusive hospitality.

Whether it’s the home-from-home warmth of our bungalows and hotel rooms at Hopton, or the spacious elegance of our Village rooms at Five Lakes, our high standards, regular refurbishment, investment, and attention to detail make every group stay stress-free and special.
And while we narrowly missed out on this award, we were delighted to take home our first ever award for Best Group Dining Experience—a category that’s all about quality and comfort in our restaurants, and the kind of experience that makes guests want to return again and again.
A Toast to Dining Done Differently

It’s no secret that dining at Potters Resorts is a standout feature of every break, and this award reflects just that. While many others in the industry have shifted away from full board meals and traditional service, Potters continues to deliver proper restaurant dining with full table service, delicious menus and friendly faces.
From breakfast to dinner, your table is yours for the duration of your stay, and our teams work tirelessly to ensure every meal is a smooth, relaxed and memorable experience. With a choice of fresh self-servery areas, including salad bars and carvery options, to varied meals on our menu and an accommodating approach to dietary requirements, dining at both our resorts is about more than just what’s on the plate—it’s that chance to relax and relive the highlights of your day.

Sallyanne Gooch, Head of Sales for Potters Resorts, said: “The night was brilliant, and we’re incredibly proud to receive this award. It’s a testament to the hard work of every team member, from those managing group table plans in advance, to those in the kitchen and the friendly faces serving you. At Potters, dining isn’t just a meal—it’s part of the experience, the hospitality, and the sense of welcome that we strive to give every guest, every day. To be recognised for that by group organisers is a real honour.”
The UK’s Number One Choice for Bowls & Leisure Groups
Recognition such as this is just part of the story. Every day, our dedicated Groups Team is hard at work supporting hundreds of organisers and coach operators with their getaways.
Whether your passion is bowls, dancing, crafting, walking or anything in between, Potters has always been the ideal setting to bring people together. And we’ll work with you, from an initial enquiry right through to the break itself.

For clubs, groups and associations of 20 or more, generous savings and extra incentives are available, and you’ll benefit from the knowledge and expertise of the team throughout.
Potters is where experiences are made easy—and unforgettable.
A Proud Partnership
It was also a night to celebrate for Ambassador Cruise Line—title sponsor for the World Indoor Bowls Championships hosted at Hopton-on-Sea every January. They took home the award for Best Cruise Line, ahead of household names such as P&O Cruises, MSC Cruises and Viking Cruises.
Congratulations to all at Ambassador Cruise Line—be sure to stop for a chat with them during the championships in January.

Two Resorts. One Award-Winning Experience.
At Hopton-on-Sea and Five Lakes, we’re proud to offer two unique locations, but one shared commitment to excellence. And while every guest and group has their own reasons for returning, one thing stays the same—our promise to deliver exceptional service, exceptional value, and exceptional fun.

If you’re thinking about planning your first group, why not start a conversation with our friendly Groups Team? They’re available all year-round on 0333 3207 474.
Did you know you can travel to Potters Resorts by coach?
We work closely with a range of trusted operators across the country to offer easy, comfortable coach travel directly to our resorts. So if you or your group prefers to sit back and enjoy the journey, let us help you discover the perfect package.