In 2025, we launched ‘Every Second Counts’ — a new initiative raising money for two volunteer community first response charities: NARS and BASICS Essex.
The Potters Friends Foundation—a community interest company founded in memory of Brian Potter MBE in 2014—has been a proud supporter of NARS since 2018, putting three first-response vehicles on the roads of Norfolk, most recently following Jack Jenkins’ daredevil antics as part of Jack’s Drive to Save Lives.
John Potter (second from left) and Jack Jenkins (far right) present Steve Maddams and Chris Neil from NARS with their cheque for £55,000.Every Second Counts marks the first time that support has been extended to Essex, with BASICS providing the same life-saving support as their Norfolk counterparts.
And we’re aiming to raise £50,000 in the months ahead, for the life-saving equipment these charities use every day.
We want everyone to be a part of this special campaign, and here’s how you can get involved in the weeks ahead.
“I would walk (three thousand) five hundred miles”
Combined, the counties of Essex and Norfolk span approximately 3,500sq miles. And we’re asking our Potters community to cover that same distance this winter, raising awareness of these amazing charities.
BASICS Essex Doctors Richard Booker and Keiran Campbell with Five Lakes General Manager Oli Smith and Head of Entertainment Dan JonesAcross January and February, if you’re running, walking, jogging, swimming, rowing, or whatever you do to get your exercise, we want to hear from you!
Simply enter your efforts using this easy-to-use form. And if you can add a selfie or super-snappy video clip too, we’d love to see them!
Every step, metre, or mile will help raise awareness of these two amazing causes. In turn, you’re helping save lives across Norfolk and Essex.
And when the challenge is complete at the end of February, we’ll pick a lucky winner from all the entries who’ll WIN A WEEKEND BREAK FOR TWO AT POTTERS RESORTS HOPTON-ON-SEA OR FIVE LAKES!
Good luck!
You can also donate directly to our Every Second Counts campaign by entering our tombola or enjoying a lunchtime special on your next break, or by tapping the button below:
