Fully Inclusive at Potters Resorts: It’s Not What You Think—It’s Better

If you’re yet to enjoy a break at Potters Resorts, it’s easy to understand why the ‘fully inclusive’ concept might come with a few preconceptions. After all, nowhere else in the UK offers a truly all-in-one holiday experience like this, one designed specifically with relaxation, comfort, and ease in mind.

We even changed how we talk about it. What used to be “All-Inclusive” is now proudly called Fully Inclusive, to better reflect not just what’s included, but how it’s delivered. And trust us, it’s a world away from the stereotypes you might have in your head.

Myth #1: “The food’s probably a bit like a buffet, right?”

Not even close. Our dining experience is central to your break—and far from basic. At dedicated times of the day, you can look forward to sitting down in our vibrant restaurants and tucking into great food from carefully crafted seasonal menus. Meanwhile, fresh self-serve areas provide both additional variety and quality.

Eden Restaurant, Potters Resorts Five Lakes

Whether you’re devouring a hearty breakfast, enjoying a three-course lunch, or sitting down to a delicious evening meal, we make sure there’s something for everyone and every diet—including vegetarian, vegan and gluten-free options.

And forget reservations, or hunting for a table each time. Your table is yours for the duration of your stay, and a friendly server will be on hand throughout.

It’s relaxed, it’s comfortable, and it’s a big part of what makes Potters so effortlessly enjoyable.

The Garden Restaurant, Potters Resorts Hopton-on-Sea

Myth #2: “Unlimited drinks? Sounds chaotic!”

Again—nope. While it’s true that all your drinks are included, that doesn’t mean you’re battling big crowds at the bar. Quite the opposite. We’ll take your order at our well-placed order points and bring the round to your table, so you can enjoy the live music, entertainment, or friendly quiz that’s going on.

Complement outdoor entertainment with your favourite drink in hand

Better yet, your inclusive drinks menu isn’t the usual house wines and a couple of beer taps. Instead, our welcoming bars provide a huge choice of inclusive drinks, from popular and branded beers, wines, and spirits, to refreshing soft drinks, juices, and all your coffee shop favourites too.

So whether it’s a morning latte, a refreshing G&T, an afternoon hot chocolate, or your favourite red over dinner, there’s no need to worry about the rounds totting up.

At the same time, breaks are all about ease, not excess. We don’t accept bookings from hen and stag parties, and we actively discourage irresponsible drinking. Fully Inclusive at Potters simply provides a place for you to relax and have fun in safe surroundings, without the dreaded bar bills.

Myth #3: “I bet you have to book all the activities before you arrive…”

Not here. Part of the beauty of a Fully Inclusive break at Potters is the freedom to jump in or simply chill out. There’s no pressure, no sign-up battles, and no need to plan every minute of your day in advance.

Palms Health & Fitness at Hopton-on-Sea

A packed programme is ready and waiting for you to dip in and out of as you please. Whether you fancy a relaxed craft session or swim, a spontaneous game of table tennis or shuffleboard, hitting the bullseye at archery or air rifle shooting, or even something speedier like rally karts or segways, it’s your break, on your own terms.

Craft sessions are extremely popular

Myth #4: “We’ll be making our own entertainment…”

Unequivocally, no. Entertainment is at the heart of every Potters break, featuring the biggest and best productions outside of the West End, every night.

But before the curtain even rises, daytime laughs and pre-show entertainment keep the energy high and smiles wide, with quizzes, games, and live music.

It’s all part of the same carefully curated experience, before our theatres open their doors for a different performance each night, ensuring no two evenings at Potters are ever the same.

The Potters Theatre Company recruit the best talent, regularly holding auditions in the West End

And in these state-of-the-art venues, there’s a comfy spot waiting just for you. No tickets and no seat numbers. Simply arrive at your leisure, settle down and enjoy the renowned Potters Theatre Company as they sparkle and shine on stage.

The Glade Theatre, Potters Resorts Five Lakes

Myth #5: “If we’re never in our room, they’re probably not great…”

On the contrary, your room is a peaceful retreat at the end of every fun-filled day. Rest assured, you’ll be ready to do it all over again tomorrow.

A Hotel Deluxe Room at Potters Resorts Hopton-on-Sea

From cosy Bungalows on the coast, to stylish Hotel Suites in the countryside, every room is well-equipped with everything you need for your stay. And our friendly team will help you find your perfect room depending on your party’s requirements.

(Supplements apply for upgraded or under-occupied accommodation)

So What Does Fully Inclusive Actually Mean?

Yes, everything is included—your food, drinks, activities, entertainment, and of course, accommodation—but it’s about so much more than that. It’s about how it’s all delivered by our award-winning team. With care, thoughtfulness and the goal of creating a completely stress-free and relaxing break.

The boating lake at Five Lakes is a guest favourite in the spring and summer months

There’s no clock-watching. No budgeting once you’re here. No working out how much extra that night cap will be, or wondering whether you can fit in a round of archery before dinner. It’s all been thought of, and it’s all designed to help you switch off, have fun, and make the most of every moment.

At Potters Resorts, Fully Inclusive means freedom. The freedom to eat, drink, play, laugh, dance, relax, and do as much—or as little—as you please. And once you’ve experienced it, you’ll wonder why every holiday isn’t like this.

Not convinced?

Well, thankfully, you don’t just have to take our word for it.

In a world where more and more UK short break providers are giving you less for your money, we believe we offer the best breaks in the UK, packed with value, fun, laughter and camaraderie. Both of our resorts have been awarded five stars by Visit England—in fact, Hopton-on-Sea was the very first holiday village in the UK to receive the accolade, way back in 2002.

But with a community of almost 200,000 Facebook fans and over 20,000 online reviews, our guests definitely say it best. For each and every one of those guests, Potters has become a home from home—for many, spanning generations.

And it’s their independent reviews that have seen us win Tripadvisor’s Best of the Best and Travellers’ Choice Awards in 2025, not to mention we’ve topped a Which? readers survey for the UK’s Best Holiday Parks and Resorts since 2022.

So what are you waiting for?

Maybe it’s time to take the plunge at Potters Resorts and discover why we’re the best-kept secret in the UK for your next break away, and some all-important quality time together.

Just tap below to begin your journey, and be sure to look out for special savings on selected breaks!

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