When it comes to exceptional UK family holidays, Potters Resorts Hopton-on-Sea in Norfolk has firmly set—and continues to raise—the bar.
The school holidays are meant for one thing. Quality time together. And for well over a century, we’ve been welcoming generations of families to our own family-owned retreat on the Norfolk coastline.
Potters is perhaps the best-kept secret in all of the UK, and we’ll tell you why.
What’s a family break at Potters Resorts all about?
When searching for UK family holidays, your head might be turned by attention-grabbing, low headline prices, only to find costs soaring with extra passes, activities and bills.
At Potters, those hidden charges, add-ons, and annoyingly expensive extras are nowhere to be seen. Because every break is Fully Inclusive—the UK’s one and only.
While the shareholders of national household names worry more about how much cash they can get you to part with on your holidays, our bottom line is much simpler—it’s all about you, your loved ones, and the memories you make together.
In other words, a Potters Fully Inclusive Break is your passport to worry-free family fun, entertainment and relaxation.
When you say ‘Fully Inclusive’…
At Potters, Fully Inclusive isn’t a marketing gimmick—it’s a promise. Everything you need for the perfect family holiday here in the UK is all wrapped up in one simple price.
— Comfy en-suite accommodation, with a range of sizes to suit your party’s needs.
— Delicious food four times a day including menus for the adults and the kids.
— A huge choice of drinks from coffee shop favourites and tipples for adults, to milkshakes, juices, mocktails and soft drinks for the kids.
— An endless array of activities, leisure and sports, plus programmed entertainment morning to night.
— West End-quality shows courtesy of the renowned Potters Theatre Company.
So, while you’d be forgiven for feeling like a walking cash machine elsewhere, family breaks at Potters are designed for you to leave your purse, wallet, and worries behind.
Potters is a place to relax and indulge—not stress or hold back.
That fully inclusive value is key to unlocking the freedom you’ll all enjoy at Potters. But it’s actually only part of the magic.
For returning families, they’ll say the friendly welcome and atmosphere is what makes Potters such a special holiday destination. A ‘camaraderie’, as Herbert Potter called it when he founded Potters in 1920.
Yes, the resort has changed beyond all recognition from those early years. But that unique camaraderie remains—a constant, carried through the generations.
With an award-winning team taking care of everything for you, coupled with that joyful family atmosphere, there’s a sense of connection and traditional values at Potters that’s hard to put your finger on, and even harder to find elsewhere.
Why have I never heard of Potters?
As a family-run business, we don’t try to compete against the private-equity big boys on big, elaborate TV campaigns.
Instead, the secret to our success for over a century has been the strong word of mouth of families who’ve visited, had a brilliant time, and then returned time after time. But not before telling all their friends and family about their Potters experience.
(Well, most of the time… some prefer not to mention it with breaks at Potters getting more and more popular!)
Can I get a second opinion?
Head to Tripadvisor, Trustpilot, Google or Facebook, and you’ll find thousands of independent reviews from guests new and old, waxing lyrical about their family holidays.
But we’ve also gained plenty of recognition and awards over the years, reflecting the highest standards in the industry.
Yes, it’s our belief we offer the best family holidays in the UK. But it’s not just us saying it.
Potters Resorts Hopton-on-Sea was VisitEngland’s (then the English Tourist Board) very first Five-Star Holiday Village—a status achieved in 2002 and retained ever since.
Readers of Which? have also put Potters at the top of their Best UK Holiday Parks and Resorts independent survey since 2022, beating all those other household names in the process.
Glowing reviews from guests have seen us consistently win Tripadvisor’s Travellers’ Choice Award. In 2025, we went one step further, winning the Best of the Best Award—reserved for the top 1% of listings worldwide on the platform.
And, with a Gold Seal from Good Hotel Award in 2024/25 for good measure (one of only 80 properties in the UK), you’re not just hearing it from us when we say our Fully Inclusive Family Breaks set the benchmark for UK family holidays.
Just Say “Yes”
When you visit Potters for the first time, you’ll experience firsthand our unwavering focus on providing an exceptional family holiday, every single time.
A Fully Inclusive Break at Potters is about more than just convenience. The welcome absence of hidden costs provides you and your loved ones with a feeling of freedom and relaxation.
In other words, when you say “Yes” to Potters, get ready to say “Yes” to everything on offer throughout your stay. That extra game of badminton, a race up the climbing wall, yet another round of milkshakes, crafts to create and take home with you, memorable nights under the lights, seconds at the dinner table, and so much more.
All the things that make a holiday, a holiday.
When are Family Breaks available?
While breaks at Potters Resorts Hopton-on-Sea are for adults only during term time, every school holiday is reserved for fun-filled family breaks.
Perfect for guests of all ages, we’ve got Half Terms, Easter, an incredible #SummerOfFun, and the Festive Season all wrapped up for you in 2026 and beyond.
Is a Fully Inclusive Family Break at Potters the cheapest option? No. But we proudly stand by our belief that our breaks offer the best value family holidays in the UK.
With no expense spared, we continue to double down on a proud history of providing a unique, all-encompassing and inclusive experience filled with quality, the highest standards and exceptional service, leaving you to focus on what matters most—making amazing family memories, together.
Ready to experience the best of what a fully inclusive UK holiday has to offer? Tap below and make your plans for the nation’s favourite destination.
Want to compare a Fully Inclusive Family Break at Potters against one of those other household names? Tap below.
